Although WoW currency can be found through quests, fallen enemies or the dreaded "farming" process, doing it the conventional way is time-consuming. Considering the upcoming release of the Legion expansion pack in August of 2016, stocking up on gold is more important than ever. This way, you can spend less time farming and more time buying everything you need to tackle the next set of challenges.
This is the lamest excuse to try and pin it on a cash grab. Tbh this is just you complaining to complain, there is no issue. If you wanted to play classic on launch you'd have to sub before hand anyways you're still paying month to month you don't pay by week. The only way you'd lose that money is if you quit before your sub ran out later on down the road.